Daily desk rota before the morning send.

05:45-06:10

Transport and weather

Sources: TfL line status; TfL road disruptions; Environment Agency flood alerts; Met Office or public weather fallback

Publish if: There is named local disruption, warning, flood risk or commuter impact for a covered patch.

Hold if: The item is London-wide only, lacks patch relevance or depends on unverified social chatter.

Sponsor tie-in: Commuter services, gyms, breakfast venues and local employers can sponsor this lane only after audience proof exists.

06:10-06:35

Council, planning and records

Sources: Borough council news; Planning portals; Consultation pages; Committee agendas and decisions

Publish if: The record has a clear place tag, decision/status/date and resident consequence.

Hold if: Only a secondary article exists and the official record cannot be found.

Sponsor tie-in: Estate agents, architects, surveyors, trades and home-improvement leads need this proof lane.

06:35-06:55

Local media and civic discovery

Sources: BBC London; MyLondon area feeds; Newsquest local titles; South West Londoner; Richmond Nub News; Chiswick Calendar

Publish if: The item is recent, locally specific and either low-risk or corroborated by a primary source.

Hold if: The story is crime, health, legal, school-outcome, property-value or political claim without primary backing.

Sponsor tie-in: Useful only as advertiser context; do not use discovery-source volume as performance proof.

06:55-07:15

Events, venues and high streets

Sources: Venue pages; BID/town-centre calendars; Council events listings; Ticketed event pages with dates

Publish if: The event has a real date, named venue, useful local relevance and is within the live planning window.

Hold if: No date is detected, the listing is stale or the venue is outside the coverage footprint.

Sponsor tie-in: Restaurants, theatres, cafes, bookshops, attractions and family venues are strongest here.

07:15-07:30

Commercial and referral proof

Sources: Sponsor proof ledger; Coverage readiness report; Referral wiring plan; Buttondown archive and analytics once live

Publish if: The claim is marked safe, evidence is current and no live metric is implied.

Hold if: The claim mentions subscribers, opens, clicks, conversions, paid slots or leaderboard performance without verified wiring.

Sponsor tie-in: This is the gate before sponsor kit copy, rate-card notes or outbound prospect prep changes.

Monday

Planning and consultations

• Refresh planning/consultation lead list
• Check source-quality gaps
• Mark sponsor lanes affected by built environment stories

Tuesday

Transport and commuter utility

• Check rail credential blockers
• Review TfL disruption relevance
• Prepare one commuter sponsor angle for manual review

Wednesday

Events and weekend pipeline

• Remove stale events
• Collect next-14-day venue items
• Update referral/social hook candidates

Thursday

Civic records and public services

• Check committee agenda sources
• Review health/safety claims for primary wording
• Add one record-route gap if found

Friday

Sponsor proof and launch readiness

• Review proof ledger boundaries
• Check coverage readiness report
• Pick next manual sponsor prospect lane without outreach

Richmond, Kew and Barnes

Riverside property, relocation, theatre, restaurants and premium home services

Proof to collect:

• 25 verified local prospects with Richmond, Kew, Barnes or East Sheen landing pages
• At least five resident-useful offers with a clear book, visit, reserve or enquire action
• Source-backed patch note from council, planning, events or transport routes for the same week

Manual hold: No outreach until the Buttondown archive, subscriber count and sponsor copy approval route are verified.

Kingston, Surbiton and New Malden

Family services, tutoring, town-centre retail, leisure and restaurants

Proof to collect:

• Separate prospect counts for Kingston, Surbiton and New Malden
• Current opening, booking or enquiry URLs for every shortlisted prospect
• One family/commuter reader problem mapped to a source-backed local item

Manual hold: Do not sell generic West London reach; first sponsor copy must name the exact patch served.

Wimbledon and Merton

Culture, theatre, fitness, wellness, family services and local retail

Proof to collect:

• Weekend and weekday sponsor angles separated from tennis-season upsell claims
• Future-dated event, class, appointment or booking evidence for each lead
• Manual compliance note for health, education or outcome-led copy

Manual hold: No seasonal performance claims until an audience and campaign report exists.

Putney and Wandsworth

Commuter services, property, home improvement, fitness and riverside hospitality

Proof to collect:

• Prospects with Putney or Wandsworth landing pages and practical morning actions
• Transport or civic source item proving the patch utility lane for the week
• One UTM-ready landing URL per sponsor candidate for manual review

Manual hold: No inventory reservation or payment link before editor approval and date selection.

Chiswick, Hammersmith and Fulham

Neighbourhood independents, restaurants, culture venues, interiors and household services

Proof to collect:

• Explicit Chiswick, Hammersmith, Fulham or Shepherds Bush fit for every lead
• Local offer screened to remove London-wide filler
• Current venue, restaurant, service or booking URL captured with source date

Manual hold: Reject broad London brands unless the reader benefit is demonstrably local.

Ealing, Acton and Hanwell

Family services, local employers, retail, health, wellbeing and professional services

Proof to collect:

• Neighbourhood tag for each lead: Ealing, Acton, Hanwell or Southall-edge
• Repeat household or commuter need recorded for the sponsor angle
• Compliance check for health, finance, education, property or regulated claims

Manual hold: Use Ealing as the scale patch only after the copy preserves named neighbourhood relevance.