Sponsor proof ledger

Claims sponsors can trust.

Sponsor proof ledger for Good Morning West London. This separates claims that are safe to use now from metrics that require Buttondown, analytics, referral attribution or payment wiring first.

Do not claim live circulation, open rates, click rates, paid subscriber growth, sponsor results, booked inventory or confirmed referral performance until the underlying system has been wired and verified.

Sponsor kitSales leadsBooking intake

Safe claims

Claims that can be used now because the proof is static and local.

Safe claim

Good Morning West London is built for named West London resident patches, not generic London reach.

Coverage pages exist for Richmond/Kew/Barnes, Kingston/Surbiton/New Malden, Wimbledon/Merton, Putney/Wandsworth, Chiswick/Hammersmith/Fulham and Ealing/Acton/Hanwell.

Where to use: Sponsor kit, sales-leads page, launch positioning

Safe claim

The editorial desk tracks primary and useful local sources across councils, planning, transport, weather, events, health, culture and local media discovery.

Source registry contains 62 tracked routes with category, priority and status metadata.

Where to use: Advertiser qualification, source operations, internal proof notes

Safe claim

Sponsor products are approval-gated and manually reviewed before money, copy or inventory moves.

Sponsor inventory, booking-intent page, sponsor kit and sales-leads worksheet all state that Stripe checkout, outreach and slot reservation are disabled until editor approval.

Where to use: Sponsor kit, booking prep, Linear proof

Safe claim

Commercial prospecting is strongest where the reader problem is morning-useful and hyperlocal.

Lead seed file ranks Richmond, Kingston, Wimbledon, Putney/Wandsworth, Chiswick/Hammersmith/Fulham and Ealing/Acton/Hanwell by advertiser-density signals, best-fit categories and first proof tasks.

Where to use: Manual prospect scoring and first sponsor conversations

Pending claims

Claims blocked until Buttondown, referral, analytics or payment systems are wired and verified.

Pending

Subscriber count

Buttondown audience export or API

Verification needed: Confirmed active subscriber count, unsubscribed suppression and capture date.

Pending

Open rate, click rate or archive readership

Buttondown analytics and verified sent editions

Verification needed: At least one sent edition with public archive URL plus captured open/click totals.

Pending

Referral ladder or leaderboard performance

Buttondown metadata, referral attribution and public leaderboard wiring

Verification needed: MY-2571-style attribution proof, fake-signup controls and non-private leaderboard output.

Pending

Paid sponsor availability or conversion

Stripe products, checkout approval, inventory calendar and sponsor report template

Verification needed: Editor-approved checkout route, manual inventory hold process and post-send report capture.

Proof capture checklist

Evidence to capture before commercial claims move into copy.

Capture before selling

  • Screenshot homepage, advertising page, sponsor kit, sales-leads worksheet and proof ledger after commercial-page changes.
  • Capture Buttondown public archive URL only after a verified sent edition exists.
  • Record subscriber, open and click numbers with capture date before using them in sponsor copy.
  • Save advertiser approval, copy approval, landing URL and UTM plan before enabling payment or inventory hold.
  • Keep regulated medical, financial, legal, education-outcome, property-value and political claims out of copy until manually checked.