Launch pack

Facebook and social launch prep.

Static launch assets, post templates, tracked links, Zap blueprint and ad-copy guardrails for Southwest and West London villages. This page is operational prep only: no post, ad, spend or external action is enabled.

Do not create public posts, launch paid ads, contact page admins, spend money or imply live circulation without fresh approval.

Signup pageReferral copyOpen square creative

Setup

Use this when creating or reviewing the page manually.

OpenPage nameGood Morning West LondonOpenSuggested handle@goodmorningwestlondonOpenCategoryNews & media websiteOpenBioFree daily morning briefing for Richmond, Kingston, Wimbledon, Putney, Chiswick, Ealing, Wandsworth and nearby West London villages: planning, travel, weather, events and useful local links.OpenCTA buttonSign Up -> https://www.gmwestlondon.co.uk/subscribe/

Creative assets

Generated social assets already in the static bundle.

OpenDaily post coverOrganic Facebook post after a Buttondown issue has a public archive URL. SVG: /assets/social/facebook-daily-post.svgOpenSubscriber CTA squareApproved low-budget subscriber test or boosted post creative. SVG: /assets/social/facebook-subscribe-cta.svg

Hook copy

High-CTA variants for organic launch posts, boosted posts and referral pushes.

OpenYour West London morning briefing, free.CTA: Sign Up. Destination: /subscribe/.OpenKnow what changed locally before breakfast.CTA: Sign Up. Destination: /subscribe/.OpenPlanning, travel, weather and events for Richmond, Kingston, Wimbledon, Putney, Chiswick, Ealing and Wandsworth.CTA: Sign Up. Destination: /subscribe/.OpenStop digging through council pages and neighbourhood Facebook threads.CTA: Sign Up. Destination: /subscribe/.OpenA five-minute local briefing for busy West London residents.CTA: Sign Up. Destination: /subscribe/.

Tracked launch links

Prepared UTM links keep organic posts, paid tests and referral prompts separate.

OpenFacebook organic issue posthttps://www.gmwestlondon.co.uk/subscribe/?utm_source=facebook&utm_medium=organic_social&utm_campaign=west_london_daily_issueOpenFacebook paid subscriber testhttps://www.gmwestlondon.co.uk/subscribe/?utm_source=facebook&utm_medium=paid_social&utm_campaign=west_london_subscriber_testOpenFacebook referral prompthttps://www.gmwestlondon.co.uk/share/?utm_source=facebook&utm_medium=organic_social&utm_campaign=west_london_referral_prompt

Zap blueprint

Automation shape for later approval and connector wiring.

OpenZap gateTrigger only from a sent or published Good Morning West London Buttondown email.OpenZap gateFilter out drafts, previews, retries and any event missing a public archive URL.OpenZap gateDeduplicate by Buttondown email ID before posting.OpenZap gateUse the public archive URL, never an editor or admin URL.OpenZap gatePost after the scheduled morning send has completed.

Paid test rules

No spend happens from this page. These are the constraints for a reviewed test later.

OpenPaid test ruleDefault to traffic-to-subscribe unless Meta Lead Ads privacy copy and sync are approved.OpenPaid test ruleTarget Richmond, Kingston, Wimbledon, Putney, Chiswick, Ealing, Wandsworth, Twickenham and Hammersmith with tight local radii.OpenPaid test ruleUse GBP 10-20 per day only after explicit budget approval.OpenPaid test ruleStop or rewrite weak variants after 500 landing-page clicks or 50 leads.OpenPaid test ruleKeep ad claims limited to free morning briefing, local source routes and practical daily coverage.

Guardrails

Boundaries for keeping launch distribution clean.

Do not cross these

  • No public posting before explicit approval.
  • No paid spend before explicit budget approval.
  • No duplicate Buttondown email IDs.
  • No admin, preview or draft URLs.
  • No live circulation, open-rate, click-rate or sponsor-performance claims.
  • No imported contact lists or lookalike audiences without privacy review.

Primary post text

Good morning West London.

Today's briefing is live: {{newsletter_subject}}

News, planning, travel, weather, events and useful local links for Richmond, Kingston, Wimbledon, Putney, Chiswick, Ealing and Wandsworth.

Read and subscribe free: {{public_url}}

Safety gates

No drafts, duplicate Buttondown IDs, admin URLs, paid spend or public launch posts without explicit approval.

OpenSafety gateNo public posting before explicit approval.OpenSafety gateNo paid spend before explicit budget approval.OpenSafety gateNo duplicate Buttondown email IDs.OpenSafety gateNo admin, preview or draft URLs.OpenSafety gateNo live circulation, open-rate, click-rate or sponsor-performance claims.OpenSafety gateNo imported contact lists or lookalike audiences without privacy review.