Sponsor approval

Approve useful local ads before money moves.

Pre-launch approval pack for turning interested West London advertisers into manually reviewed sponsor candidates. No outreach, checkout, slot reservation or public sponsor claim is enabled by this file.

Prepare enquirySponsor kitProof ledger

Approval stages

Each stage must pass before a checkout link, slot hold or public sponsor claim exists.

commercial

Fit check

  • Advertiser serves at least one named coverage patch.
  • Offer is useful to residents before work, school run, commute, lunch, evening or weekend planning.
  • Landing page is live, readable and matches the proposed local offer.

editorial

Copy check

  • Headline is 70 characters or fewer.
  • Body copy is 320 characters or fewer.
  • Sponsor label is explicit.
  • No unsupported performance, health, finance, legal, property-value or education-outcome claim is present.

operations

Inventory check

  • Requested date does not collide with another sponsor hold.
  • Package price and cadence match sponsor-inventory.json.
  • Manual approval exists before any Stripe checkout link is sent.

editorial

Proof check

  • Any audience or performance claim is backed by the sponsor proof ledger.
  • UTM plan is documented before link tracking is promised.
  • Post-send reporting expectation is limited to verified metrics only.

Sample sponsor units

Copy patterns for local usefulness. These are examples only and still require advertiser, date and claim checks.

Richmond, Kew and Barnes

Local valuation slots in Richmond this week

Type: Estate agent or home services

Sponsor: A Richmond-based property team is offering practical valuation appointments for homeowners planning spring or summer moves. Check available local slots before the weekend.

CTA: Request a valuation

Risk note: Avoid claims about price growth, guaranteed sale speed or investment returns without manual compliance review.

Kingston, Surbiton and New Malden

Half-term maths sessions near Kingston

Type: Family service or tutoring

Sponsor: A local tutoring team has opened a small number of half-term confidence sessions for Kingston and Surbiton families. Places and dates are checked on the advertiser page.

CTA: View local sessions

Risk note: Avoid exam-result guarantees, pressure-led language or safeguarding claims that have not been checked.

Wimbledon and Merton

Plan a Wimbledon evening before Friday

Type: Theatre, venue or restaurant

Sponsor: A Wimbledon venue has a resident-friendly dinner and show offer this week. Check timings, availability and booking terms before heading out.

CTA: See the offer

Risk note: Verify dates, ticket availability, alcohol terms and booking restrictions before publication.

Ealing, Acton and Hanwell

New early classes in Ealing and Acton

Type: Health, fitness or wellness

Sponsor: A local fitness studio is opening early weekday classes for commuters and school-run parents. Trial details, price and location are on the advertiser page.

CTA: Check class times

Risk note: Avoid medical, weight-loss or outcome claims unless the advertiser supplies checked wording.

Handoff fields

Minimum fields to capture before Stripe, Buttondown or analytics wiring is useful.

Campaign handoff

  • Advertiser legal name
  • Public trading name
  • Billing contact
  • Campaign contact
  • Coverage patch
  • Package requested
  • Requested dates
  • Landing URL
  • Local offer
  • Compliance-sensitive claims
  • UTM destination
  • Approval timestamp

Boundary

  • No automatic outreach from cron.
  • No live payment link before approval.
  • No slot reservation before inventory is checked.
  • No performance claim without the proof ledger.