Rate card

Patch-level sponsor quotes before checkout wiring.

Internal sponsor rate-card matrix for Good Morning West London. Use for manual quoting and package review only; no checkout or slot reservation is live.

Do not send payment links, reserve inventory, invoice, outreach or publish sponsor claims from this file.

Prepare enquiryApproval packProof ledgerSales leads

Patch bands

Quoting matrix for manual review. Rates are prelaunch planning figures, not public purchase buttons.

Manual quote

Richmond, Kew and Barnes

Issue sponsor: GBP225

Launch week: GBP900

Best lanes: Estate agents and relocation; Private healthcare and wellness; Theatre, restaurants and premium home services

Proof needed: Manual prospect sheet with local landing pages, service-area checks and one resident-useful offer.

Manual quote

Kingston, Surbiton and New Malden

Issue sponsor: GBP185

Launch week: GBP740

Best lanes: Tutors, nurseries and schools; Retail, leisure and restaurants; Commuter services and professional firms

Proof needed: Separate Kingston, Surbiton and New Malden prospects before quoting a place-specific package.

Manual quote

Wimbledon and Merton

Issue sponsor: GBP210

Launch week: GBP840

Best lanes: Events and culture; Fitness, wellness and clinics; Family services and local professional services

Proof needed: Weekday utility proof first; tennis-season demand is a seasonal upsell, not the base promise.

Manual quote

Putney and Wandsworth

Issue sponsor: GBP195

Launch week: GBP780

Best lanes: Property and home improvement; Fitness and commuter services; Food, drink and riverside venues

Proof needed: Sponsor must provide one local landing page and one clear action: book, visit, reserve, quote or commute smarter.

Manual quote

Chiswick, Hammersmith and Fulham

Issue sponsor: GBP205

Launch week: GBP820

Best lanes: Neighbourhood independents; Hospitality and culture; Property, interiors and home services

Proof needed: Reject generic London-wide brands unless the reader benefit is explicitly local and useful.

Manual quote

Ealing, Acton and Hanwell

Issue sponsor: GBP175

Launch week: GBP700

Best lanes: Family services and education; Retail, leisure and local employers; Health, wellbeing and professional services

Proof needed: Use Ealing for scale, but require named-neighbourhood fit before any sponsor copy.

Quote controls

Rules that stop rate-card prep turning into live selling before proof exists.

Discount rules

  • No discount is automatic; editor approval required for every quote.
  • Founding multi-issue quotes can discount up to 15% only when the offer is highly local and low-compliance-risk.
  • Referral reward sponsorship should be quoted separately from issue inventory because it depends on Buttondown attribution.
  • Do not mention CPM, open rate, click rate or audience size until analytics and Buttondown proof exist.

Quote checklist

  • Named covered patch selected.
  • Advertiser landing page verified.
  • Offer is resident-useful and locally relevant.
  • Desired date or date range captured.
  • Compliance risk checked.
  • Proof ledger reviewed before any performance claim.